Psychology of Gift-Giving

Psychology of Gift-Giving

It’s that time of the year when people’s attention is focused on the holiday ritual of gift-giving. Shoppers are scurrying about looking for the right gift for the special people in their lives.

Gift exchange is a major part of celebrating the holidays, but did you know the whole act of gift-giving can offer psychological benefits? Giving a gift is a universal way to show interest, appreciation, and gratitude, as well as strengthen bonds with others, sources say.

Better to give than to receive, gift-giving is also an act of altruism — unselfish concern for the well-being of others. When we give without expecting anything in return, we are improving our psychological health.

There is an enormous sense of satisfaction when seeing the expression on the face of someone you’ve given a gift to. A way to express feelings, giving reinforces appreciation and acknowledgement of each other. The feelings expressed mainly depend on the relationship between giver and recipient.

Gift-giving feels good internally, and there are extrinsic benefits also.

Posted on: August 1, 2017Bessie Graves
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